Purpose and beliefs
Our brand purpose captures our shared “why” — why we exist, what brings us to work each day and the impact we aim to make. Our brand beliefs help guide us along the way, expressing the principles and perspective that shape how we see the world and show up in it.
Brand narrative
Our brand narrative is our core story, bringing together all of our foundational elements to explain our ultimate vision as a brand and company. Our elevator pitch can be seen as a concise version of our brand narrative, clearly and simply explaining who we are and what we do.
Architecture and naming
Our brand architecture is the framework that helps us organize and define the relationships between our brands, products, and services. Our naming principles are based on our brand architecture and help us build equity for our hero brand around the world.
The Kyndryl Institute
The Kyndryl Institute is one of our associated brands, incorporating bold new creative while continuing to further support and lift our hero brand.
Employer brand
Employer branding is the process of building and maintaining a company's reputation as an employer, allowing a company to attract and retain the best talent. Our employer brand, Progress with purpose, helps to provide a clear sense of the experiences Kyndryls and prospective Kyndryls can expect and the attributes all Kyndryls share.
Social media
Social media plays a key role in the success of our brand and business around the world. Our social media standards provide clear guidance around how Kyndryls everywhere can participate effectively and appropriately on social media as we continue to grow the Kyndryl brand.
Sponsorship
ponsorships are a powerful way to strengthen and scale a brand. Our global sponsorship strategy helps to ensure that we are maximizing visibility, building emotional connections and credibility, and demonstrating Kyndryl’s commitment to shared values.
