Welcome to the Kyndryl brand standards. 

As a global business, our brand shapes how the world comes to know, trust and engage with us. Kyndryl is our hero brand, and every touchpoint builds our reputation and trust in Kyndryl—making consistency essential. Showing up as one unified Kyndryl across every aspect of the brand is how we win the hearts and minds of current and potential customers in the markets we serve.

Our brand standards

These standards are built to both educate and guide all Kyndryls, alliance partners  and partner agencies on how to use our brand across all content and formats in the marketplace, ensuring we show up in a unified way. It also provides critical information on both legal and brand compliance we must follow to mitigate reputational risk.

In a quick moving landscape, our brand is constantly evolving, this site is the single source of truth. It is  actively maintained and updated. Please bookmark this site, and refer to these standards regularly to ensure you are working from the most current guidance. We are also here to help with any questions you may have.