How to use these standards
Welcome to the Kyndryl Brand Standards. Whether you’re a customer, alliance partner, agency partner or fellow Kyndryl, these guidelines will help you learn when and how to use our logo, voice, photography and other brand elements in your work.
As a truly global brand, our identity will continue to evolve to meet the needs of teams around the world. Use these standards as your definitive source of truth — no matter where you’re located — and be sure to check back regularly for updates.
Brand system
Brand strategy
Our brand strategy articulates our purpose, central brand idea, foundational beliefs and narrative.
Visual identity
Our colors, typography, patterns and photography style are just some of the key parts of our unique visual identity.
Verbal identity
From writing style to brand voice, every word we use as a brand makes up our verbal identity.
