Visual elements
Overview
Visual elements work alongside other components of our visual identity to create a consistent and recognizable brand. At Kyndryl, we have two unique visual elements: the Vital K and the Living Trellis. Inspired by the angles of the “k” in our logo, these elements evoke flexibility, agility and forward momentum. The Vital K is primarily used to call attention to information or to add a sense of precision, while the Living Trellis is used as an underlying element, reflecting the systems that are always working behind the scenes.
Vital K
The Vital K consists of two diagonal lines of equal size, based on the arm and leg of the “k” in our logo. These angled lines convey a sense of motion, growth and focused devotion, almost seeming to lean in to listen better, with empathy. It can be used for emphasis in a variety of use cases and content types, flexing to fit the tone and function of each piece.
For more information on how to use the Vital K across use cases and content types, explore our comprehensive Vital K design guidance, linked below.
Living Trellis
Our Living Trellis evokes the way that we embrace integrated, well-built systems and create further connection. Unlike the Vital K, the Living Trellis serves as an underlying structure that supports content and allows it to grow. It can be used in a variety of use cases and content types, flexing to fit the tone and function of each piece.
For more information on how to use the Living Trellis across use cases and content types, explore our comprehensive Living Trellis design guidance, linked below.
