Brand voice
Our brand voice is the tone and personality that we embody when we communicate as Kyndryl. Grounded in our brand strategy, our Kyndryl Coaching Voice stays consistent across audiences, helping to create a clear, memorable impression of our brand.
Brand narrative and elevator pitch
Our brand narrative is our core brand story, explaining who we are and how we express our value to the market. Our elevator pitch is a short version of our brand narrative that clearly expresses who we are to a customer or partner in a way that is differentiated and unique. Our brand voice and writing style are reflected throughout both.
Grammar and style
At Kyndryl, we generally follow the Associated Press Stylebook for grammar and style, with a few exceptions. Our style and usage guide outlines Kyndryl’s official editorial standards for written content across disciplines and use cases.
