Brand voice
Our brand voice is the tone and personality that we embody when we communicate as Kyndryl. Grounded in our brand strategy, our Kyndryl Coaching Voice stays consistent across audiences, helping to create a clear, memorable impression of our brand.
Brand narrative and elevator pitch
Our brand narrative is our core story, bringing together our foundational strategic elements to express our vision as a brand and company. Our elevator pitch is a shorter, simpler version of that story, clearly explaining who we are and what we do. You'll see our brand voice and writing style reflected throughout both.
Grammar & style
At Kyndryl, we generally follow the Associated Press Stylebook for grammar and style, with a few exceptions. This style and usage guide outlines Kyndryl’s official editorial standards for written content.
