Kyndryl brand standards
Brand foundations
Our purpose
Together, each of us advances the vital systems that power human progress. Our brand purpose reflects our shared “why”: why we exist, what brings us to work each day, and the overall impact we want to make.
Our mission
Our mission communicates the fundamental business outcomes we aim to achieve.
To be a technology services company that is a partner and an employer of choice.
Our beliefs
Our brand beliefs are our guiding principles, a series of statements that illustrate our worldview clearly and concisely.
A healthy digital economy will ensure and accelerate humanity’s progress.
Purposeful actions are the key to long-term, sustainable growth.
Openness encourages diverse perspectives and promotes stronger partnerships.
With the right teams and the right mindset, anything can be accomplished.
Culture platform
The Kyndryl Way is our culture principals and it underpins everything we do, from the way we engage with customers and one another and to the way we organize ourselves to act.
Engaging with one another, with our customers and with our communities, we are: Restless, Empathetic, Devoted , Flat, Fast and Focused.
Brand idea
Our brand idea is closely aligned to our purpose. It represents what we want to be known for across audiences and across markets.
Kyndryl, The Heart of Progress™, is at the center of our brand. It is our bedrock and represents the mission-critical work that we do to drive progress at the heart of some of the most important systems that make the world work everyday. This is a trademarked term that must be protected and used correctly.
For more information around how to use our brand idea correctly, review our trademark usage guidelines.
Our name
Together, each of us advances the vital systems that power human progress. Our brand purpose reflects our shared “why”: why we exist, what brings us to work each day, and the overall impact we want to make.
Graphic system
Together, each of us advances the vital systems that power human progress. Our brand purpose reflects our shared “why”: why we exist, what brings us to work each day, and the overall impact we want to make.
Brand anthem
Our brand anthem is a short film that brings the “The Heart of Progress™” to life. It showcases Kyndryl’s unique story in a powerful, vibrant way, boldly declaring who we are, what we stand for and why we exist.
