Grid system
Overview
Our grid system is the framework and principles we use to organize our content in a structured and consistent layout. It is the foundation of our visual identity, key to ensuring that all branded assets feel cohesive, precise and intentional.
Structural principles
All grids are based on multiples of four.
At Kyndryl, our grid system is based on multiples of four — a decision rooted in the construction of our logo. This means that you can use any grid that uses multiples of 4 (e.g., 8x8, 16x16) as your design foundation, depending on content specifications and available space. However, no matter what grid you choose, the number of rows and columns should always be the same (e.g., 4x4 is acceptable but 4x8 is not). This structural principle is true whether there are margins and gutters in the grid or not.
Our grid system is flexible.
While complex layouts may require more columns and rows, simpler layouts may work just fine with fewer — there is no “right” grid for any medium or format. Below are a few examples to show how our grid system can adapt and flex based on various needs.
Please note that these example layouts are not drawn to scale.
Our logo should span three
columns of a 16x16 grid.
When sizing our Kyndryl logo, it can be helpful to envision a 16x16 grid, even if your actual grid is divided into fewer columns. When working with a 16x16 grid, our logo should span the width of three columns.
Our grid system can be
used with or without gutters.
When designing complex layouts, use gutters to help structure multiple columns of content while ensuring legibility. When designing simpler layouts involving just a headline and logo, gutters are not necessary.
If choosing to use gutters, they should be set to a minimum of 1/24th the width of the layout. Default margins should also be set to 1/24th the width of the layout, although you can use wider margins in print as needed depending on the print safe area of the asset.
Our grid system in action
Below are a few examples of how content can be laid out using variations of our grid system.
