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 Kyndryl brand standards

Sponsorship

Overview

Sponsorships are a deliberate, strategic tool for building and scaling the Kyndryl brand. Approved sponsorships must drive visibility, reinforce credibility, and create meaningful emotional connection while clearly aligning to our values.

2

Global sponsorship strategy

At Kyndryl, we define a global brand sponsorship as a technology partnership between Kyndryl and a property or organization that provides three main benefits to Kyndryl:

01

Enhances brand awareness and affinity

02

Demonstrates technology offerings, thought leadership and expertise of Kyndryl employees

03

Creates unique customer and/or employee experiences

Note

All sponsorship discussions — regardless of size, market, business context or cost — must involve the global brand team from the very first conversation. This applies to opportunities connected to business development, local events or any other initiative.