Kyndryl brand standards
Merchandise
Overview
Branded merchandise plays an important role in expressing employee pride and reinforcing the Kyndryl brand in everyday contexts. As a visible and enduring brand touchpoint, it builds awareness and recognition over time. For this reason, every Kyndryl‑branded item must be designed and produced with care, ensuring it reflects our brand accurately, consistently, and at the highest standard wherever it appears.
Our global merchandise store: shop@kyndryl
Shop@kyndryl is our global merchandise store, offering a variety of pre-approved branded items that reflect our modern and unique Kyndryl brand. Each item was chosen with intention to ensure quality and consistency while allowing for the cultural and individual differences of Kyndryls across the globe.
Choosing from these curated merchandise items helps to ensure that we continue to represent our brand in a consistent way around the world. However, if you have merchandising needs outside of what is offered in the Shop@kyndryl catalog, contact our brand team.
Golden rules of branded merchandise
At Kyndryl, a clear set of principles guides when and how our brand is applied—and when it is not. These “golden rules” protect the brand’s reputation and integrity by promoting intentional, respectful use in every context. Our brand should never appear on any items that could be seen as harmful or negative.
01
Never eat it
To ensure that our Kyndryl brand doesn't show up half-eaten or missing part of our name, we never brand food or drinks.
02
Never sit on it
To keep our logo looking its best, we don’t brand items people sit on, such as benches or seating.
03
Never stand on it
Likewise, we avoid branding rugs or any items designed to be stood on.
04
Never dispose of it
Because sustainability matters to us, we don't brand disposable items like paper cups and discourage non-sustainable practices such as non-local sourcing, leather or excess packaging.
Using our logo on merchandise
In addition to our golden rules, we provide specific guidance for using the Kyndryl logo when working with approved merchandise vendors.
01
Our preferred logo and background color combinations are shown to the right, in order of preference.
Items for event booths — like tablecloths or signage — should feature our registered logo (®). Other merchandise should use the logo without the registered symbol.
*For all merchandise, please use the following Warm Red CMYK value: 0 / 83 / 81 / 0 All other brand colors should follow our normal CMYK standards.
02
Items for event booths — like tablecloths or signage — should feature our registered logo (®). Other merchandise should use the logo without the registered symbol.
03
*For all merchandise, use the following Warm Red CMYK value: 0 / 83 / 81 / 0. All other brand colors should follow our normal CMYK standards.
Inspiration gallery
Merchandise misuse
Do not use the registered logo (®) on merchandise, unless the items are for event booths.
Avoid approximate color matches; always use CMYK: 0 / 83 / 81 / 0 for Warm Red on merchandise.
Do not alter or embellish the logo.
Avoid placing the Kyndryl logo alongside merchandise logos in a way that suggests a partnership.
Avoid placing logos on liquor, religious items or political item of any kind.
Avoid branding towels or personal care items.
Do not angle the logo.
Do not alter the Living Trellis beyond our design guidelines. Please refer to the Living Trellis design guidance page for further details.
Avoid placing the Kyndryl logo on flags.
