Merchandise
Overview
In addition to being a great way to share employee pride, branded merchandise serves as a powerful reminder of our brand in everyday life, building awareness and recognition over time. With this in mind, we take care to ensure that every Kyndryl-branded item reflects our brand beautifully and consistently wherever it appears around the world.
Our global merchandise store: shop@kyndryl
We work hand-in-hand with customers and our strategic partners to run and transform their essential systems.
Shop@kyndryl is our global merchandise store, offering a variety of pre-approved branded items that reflect our modern and unique Kyndryl brand. Each item was chosen with intention to ensure quality and consistency while allowing for the cultural and individual differences of Kyndryls across the globe.
Choosing from these curated merchandise items helps to ensure that we continue to represent our brand in a consistent way around the world. However, if you have merchandising needs outside of what is offered in the Shop@kyndryl catalog, please reach out to our brand team.
Golden rules of branded merchandise
At Kyndryl, we follow a clear set of principles that guide when and how we apply our brand — and when we choose not to. These “golden rules” help protect our brand’s reputation and integrity by encouraging thoughtful, respectful use.
01
Never eat it
To ensure that our Kyndryl brand doesn't show up half-eaten or missing part of our name, we never brand food or drinks.
02
Never sit on it
To keep our logo looking its best, we don’t brand items people sit on, such as benches or seating.
03
Never stand on it
Likewise, we avoid branding rugs or any items designed to be stood on.
04
Never dispose of it
Because sustainability matters to us, we don't brand disposable items like paper cups and discourage non-sustainable practices such as non-local sourcing, leather or excess packaging.
Using our logo on merchandise
In addition to our golden rules, we provide specific guidance for using the Kyndryl logo when working with approved merchandise vendors.
01
Items for event booths — like tablecloths or signage — should feature our registered logo (®). Other merchandise should use the logo without the registered symbol.
02
In order of preference, our preferred logo and background color combinations are as follows:
03
For all merchandise, please use the following Warm Red CMYK: 0 / 83 / 81 / 0. All other brand colors should follow our normal CMYK standards.
Inspiration gallery
Misuse
Avoid branding towels or personal care items.
Do not angle the logo.
Do not alter the Living Trellis beyond our design guidelines. Please refer to the Living Trellis design guidance page for further details.
Avoid placing the Kyndryl logo on flags.
