Employer brand
Overview
Employer branding is how a company builds and sustains its reputation as an employer to attract and retain top talent. At Kyndryl, our employer brand, Progress with Purpose, provides a clear sense of what current and prospective Kyndryls can expect from us as an employer, as well as the attributes all Kyndryls share.
Please note: Our employer brand messaging and creative is considered limited use, only available to specific HR and talent acquisition teams.
Employer brand messaging and creative
Below is a high-level overview of the key elements that make up our employer brand messaging and creative.
Please note: All employer brand messaging and creative is intended exclusively for employee communications and talent attraction and retention and should never be used in customer-facing communications.
Our core employer brand message
Progress with purpose is Kyndryl’s core employer brand message. It’s the central idea we want people to remember about what it’s like to work at Kyndryl.
Unlike our core brand message, The Heart of Progress™, our core employer brand message is intended exclusively for employee communications and talent attraction and retention and should never be used in customer-facing communications.
Our employer brand wordmark
Our employer brand wordmark brings our Progress with purpose message to life, paired with our distinctive “progress bar” design element.
The progress bar
Our progress bar design element represents continuous, purposeful progress. Its forward-slanting angles reinforce the idea that we’re not just moving forward — we’re moving forward with intent.
Employer brand design guidance
As mentioned above, all employer brand messaging and creative is considered limited use — only available for use by our brand team alongside designated HR and talent acquisition teams. For more information and/or additional design guidance, please reach out to the brand team.
Usage guidance
Unlike our core brand message, The Heart of Progress™, our Progress with purpose message and accompanying visual design elements should only be used in employee communications and for talent attraction and retention. Progress with purpose should never be used when addressing customers. For full design and usage guidance, please reach out to our brand team.
